Because no one knows eggs better than Bacon, geddit?
As far as breakfast food and Kevin Bacon puns go, this one is pretty strong. Plus they go all in on the existing Six Degrees of Kevin Bacon jokes. The reason behind all this nonsense is that Bacon is the face of the new the American Egg Board's new campaign to encourage people to eat more, and whoever thought up the idea and got him on board deserves a serious pat on the back (although they probably got a massive bonus which is enough really).
Now we all can live in hope/fear of Kevin Bacon randomly appearing in our kitchen when we're cooking breakfast some morning.