As TV promo spots for movies go, this one went spectacularly well - from the 2:00 minute mark.

The first two minutes comprise of Johnny Depp awkwardly trying to convey the plot line of his new movie, Transcendence. He ends the gambit by announcing "Things are going to get weird", whereupon he chooses to whip out some bubblegum lip balm. Things then do indeed get a bit "weird" - in a good way. 

Has to be said, Johnny's really embracing that new ring of his.