United Airlines may be trying to stay out of the spotlight this week but that doesn't mean they're off the hook just yet.

The reaction their unceremonious removal of a passenger from one of their flights is going to go down as one of the low moments in the ongoing shitshow that is 2017 and never one to miss an opportunity to get a Matt Damon jibe in, Jimmy Kimmel aired a brand new ad for the airline on his show last night.

And yes, the exclamation marks around "celebrity" were all Kimmel's doing.