No, the perverse pleasure in watching Jimmy Kimmel fool pompous people into raving about bands that don't exist isn't new, but is still feels good.

Kimmel is back at SXSW again this year and up to the same old tricks and asking attendees for their opinions on bands that don't exist and watching them spin sentiments out of thing air, embarrassing themselves in front of the world. These people should really have been expecting it.

Via YouTube