Naaaaaaw now this is cute. Jessica Alba's youngest daughter with husband Cash Warren, that being 4-year-old Haven, helps her mummy get ready in her new make up ad for The Honest Company. Apparently you're "never too young to play with make up."

According to Us Weekly: "The brand's #LetsBeHonest campaign, which launched on Nov. 4, is all about embracing your unique sense of style - something the mom of two (she also shares Honor, 7, with her husband, Cash Warren) promotes within her own home, too. "[My daughters] are very girly. They really love to play with makeup. But it's not about me letting them. They break into the stash all the time... They like to put [makeup] on me, but they can't do mascara. They really want to do mascara, and I'm like, 'No, you're going to stab me in the eye!'"