More specifically, Corden asks esteemed TV shrink Doctor Phil "Everyone's talking about Kanye West and his tweets... As a professional, what do you think is wrong?" And, in one line, Dr. Phil sums it up - "Does it really take a professional? OK, you can't be that wrong so many times in a row without working at it." When James said "So you think he's trying to cause a stir?", the good Doctor surmised "Well, we're talking about it, aren't we?"

Nuff said. He's the professional. Not that it would take a professional to work that one out...

Phil then goes on to tackle the bigger picture; this generations need for an audience "I don't need to know that you just brushed your teeth... we're so narciscisstic now everybody's like doing selfies of themselves brushing their teeth (accompanied with questionable gesticulation) I don't care! Now you post something and 5 seconds later they're reading it in China - so you used to be able to be stupid and get away with it."