We can't settle on 'Incept-pug' or 'InPugtion'. Wait, we got it, 'Pugception'.

This pug video first appeared online way back in 2014, but it just keeps snowballing down the hill that is the internet and its different platforms and growing into something more and more beautiful each time.

And now we have 2015's latest update.

Long may 'Pugception' continue.

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