Friday 24th October is EB Awareness Day, and plenty of Irish celebrities are getting on board the campaign to raise awareness for children born with the blistering skin condition, EB.

This year, the charity is asking the public to release their butterfly by picking up a temporary tattoo in any Insomnia, sticking it on, snapping a pic, sharing across social media and texting BUTTERFLY to 50300 to donate €4. From the RTE Sports panel to Conor McGregor, there are plenty of people who are happy to be supporters for this great cause.

Insomnia will also be offering half price coffees to every customer who shows their donation receipt on their phone, next Friday in every store nationwide.

The campaign from DEBRA Ireland hopes to raise awareness of children and adults who are living with an incredibly painful condition known as epidermolysis bullosa (EB). Children born with the condition have no collagen in their skin, so it tears and blisters at the slightest touch. Since their skin is as fragile as a butterfly’s wing and just as easily damaged, a butterfly appears in DEBRA’s logo, and was the starting point for the Release Your Butterfly campaign.