Talk about ways to get attention.

As if The Lego Movie wasn't already getting loads of hype with its stellar reviews, the Danish toy brickmakers took over the ads on TV last night with their own Lego versions of commercials that we don't even blink at every day, let alone watch. But all that changed when they took over the ad breaks last night and gave us their versions of Vinnie Jones, Lenny Henry and many more.

Source: YouTube