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Mikki Willis brought his son, Azai, to the toy store after he was given the same gift twice on his birthday. Willis thought it'd be better to exchange one of the two for something Azai didn't have, and let his son pick anything he wanted. Azai picked a Little Mermaid doll, which, as Mikki alludes to in the video, isn't exactly the most common choice for a young boy.
He was probably thinking more along the lines of G.I. Joe, or whatever's popular with the kids these days...ah yes, Action Man! No?
Anyway, Mikki decided to do what every parent should, and didn't put any pressure on Azai to pick a more gender stereotyped toy. Here's their reaction, filmed just afterwards.
Bang, right in the feels.
Via Viral Thread