By now, it's pretty much assumed that unless your announcement video - whether it's for a baby or a wedding - DOESN'T go viral, you've failed miserably.
The latest in this trend of making very well constructed videos that aren't at all try hard is Gavin and Judy Holt's announcement that they've got a bun in the oven. As it turns out, they're both photographers for weddings so this isn't too much of a stretch to imagine them doing.
The announcement video begins like a trailer, with a happy couple moving into a new home before it all goes horribly, horribly wrong.
IT WAS IN THE HOUSE THIS WHOLE TIME, JESUS
Actually though, this is pretty clever and that music is from a John Carpenter film so already, we're on board.