It starts off with a question about her hair, and then it all goes downhill from there, really. After one presenter repeatedly tells her to "focus, Ariana" you can almost see her priming herself for the education she deploys around the 16:20 minute mark.
As you can see, the video is entitled "New Single 'Focus' + Near Death Experience And Relationship Goals" and not "If you could choose between using make up or your phone, one last time, which one would it be?" And as for the heated unicorn debate kicked off by the "Have you seen the new emoji update" question - TENSION. Needed tension.
Boys and girls, we can all learn.