Barack Obama knows that it's beyond time to tackle gun violence head on - so he joined Everytown For Gun Safety alongside a load of other famous heads to repeat the same phrase over, and over.
Amidst a bed of Arcarde Fire's Rebellion, musicians, comedians, actors and regular American citizens say 'We can end gun violence.'
Rolling Stone reports: "America's gun violence has been worldwide headline news, most recently with the fatal shootings in San Bernardino last week. The approaching December 14th anniversary of the Sandy Hook Elementary School shooting massacre, which killed 20 children and six adults in 2012, also makes Everytown for Gun Safety's PSA particularly timely. The organization describes itself as 'a movement of Americans working together to end gun violence and build safer communities'."