Whether you're a seasoned user of the app or just someone who downloaded the app once to give it a try, it seems Tinder is having the last laugh.
You might have felt you had all the power when you swiped left on that guy/girl you thought was beneath your level but did you know Tinder is also making a judgement on whether or not you are desirable?
There is a ranking system used by Tinder that is referred to as an “Elo score”. The term is taken from the competitive chess circuit to rank players. Tinder claims the score is used to better match up users and facilitate more fitting pairs, but what do they have to rate you off except for you perceived attractiveness?
In their defence, Tinder have to ensure that people keep coming back to their service. More matches mean people will keep coming back. With a recent survey indicating that 80% of Tinder users are looking for more than a one night stand maybe it is a good idea to start pairing together likely matches.
Tinder CEO, Sean Rad claims that the algorithm is not merely a ranking of attractiveness but a rank of desirability. It's not just determined from your profile photo.
"It’s not just how many people swipe right on you,” the CEO explains. “It’s very complicated. It took us two and a half months just to build the algorithm because a lot of factors go into it.”