Popular store Urban Outfitters have found themselves in a bit of trouble as a result of selling a jumper that seemed to reference violent student protests in the 1970s
Vintage is all the rage these days, and no one knows that better than the folks at Urban Outfitters, who have a large amount of unique vintage that sells in huge quantities to individuals. One such piece that recently went up on their website was this aged sweatshirt from Kent State University.
However, what they failed to take note of was the fact that in May of 1970 on the Kent State University campus, four students were killed and nine other people were wounded as they protested the Vietnam war, and an Army National Guard Unit opened fire. People on social media reacted badly to seeing the jumper appear on the website, not least because it appeared to have blood spatters on the upper shoulder.
— Becca Laurie, PI (@imbeccable) September 15, 2014
Urban Outfitters are selling a “vintage” Kent State jumper, blood splatters and all. Nothing says “hip” like murder. pic.twitter.com/tq63ONAniq
— cory zanoni (@cjzanoni) September 15, 2014
It didn't take long for the jumper to be 'sold out', according to the website, and in a tweet that came from the Urban Outfitters account later in the day, they apologised for any offence that had been caused, acknowledging the tragic events that took place on the Kent State University campus and that the product was never intended to be related to that in any way, and they "are extremely saddened that this item was perceived as such".
They also added that the blood spatter was simply ageing, as they piece was one of a kind but that the item was removed from the site to prevent any further upset in any case.