They say that off-the-cuff tweets can be a way of generally catching someone's mood or headspace, but you'd have to wonder about Disney - or the social media intern who covers Disney's Twitter account.
This tweet went out from Disney's official, legitimate Twitter account yesterday and it's... well.
Makes no difference who you are. pic.twitter.com/ztHgnwmSuL
— Disney (@Disney) April 8, 2018
Is Brand / Corporate Twitter finally turning nihilistic like the rest of us? Have we reached the inevitable end of Brand / Corporate Twitter? Or is this just an attempt by a faceless conglomerate to connect with the kids by tapping into the feeling of utter hopelessness that permeates through a generation that's seen their futures crushed by those that came before them?