Well don't we feel like the fool. All this time we've been going around pronouncing some big brand names all wrong like a SCHMUCK.

You know Clinique? It's actually pronounced "Clee-neeque", as the 'i' in French sounds more like an 'e'. A similar French language rule applies for 'Garnier', you're not actually supposed to pronounce the 'r' at the end of the word.

So it's 'Garnie'... which just feels wrong to us.

The research was done by The Today Show in America, who also made the video below to show that we're not alone in our mispronouncing stupor.


One point that may be of interest to anyone who has ever had the argument over how to pronounce 'Adidas' with an American - you can rest assured that us Europeans are doing it the right way.

Most Americans will say 'A-DEE-das, however, the emphasis is supposed to be more on the 'A', because it's German, so 'AH-dee-das.

Another one we have all definitely been saying wrong is 'Zara', because it's just Zara, yeah?

Nope, it's Spanish, so the correct way to saw it is 'Tsah-dah', but we're pretty sure people would just think we were drunk if we said it like that.