Three Ireland has announced that it is giving Focus Ireland a one million Euro marketing campaign entitled Let’s All Tackle Homelessness.
By leveraging its sponsorship of the Irish Rugby Team during the 2016 RBS 6 Nations tournament, Three hopes to harness the goodwill, enthusiasm and passion of rugby fans, and generate both awareness and funds to make a real difference to the lives of people currently facing great difficulties as a result of homelessness.
The €1m campaign will include: a major advertising campaign on television, radio, outdoor and online; the creation of a three minute documentary on homelessness; a fundraising campaign with dedicated text line; access to Three ambassador Johnny Sexton, public relations and other promotional support.
Three is also making its own ‘call’ to Ireland’s rugby fans and the rest of Ireland to help by texting HOME to 50300 to donate €2. No network charges will apply when donations are made on the Three network and all funds will go directly to Focus Ireland.
Irish Rugby team players Andrew Trimble, Keith Earls and Sean O’Brien at the Focus Ireland coffee shop on Eustace Street, as team sponsor’s Three announce campaign to raise awareness and funds for homelessness.
If you'd like to make a contribution to this cause you can text HOME to 50300 to donate €2. No network charges will apply when donations are made on the Three network and all funds will go directly to Focus Ireland.