One of our favourite people to interview, Dwayne 'The Rock' Johnson has just signed a huge deal with American apparel brand, Under Armour.
Anyone who follows the big man on social media will notice he's rarely without his UA gear and now the deal has been made official.
Via a press release from Under Armour:
"This multi-faceted partnership will include the collaborative development of original content, inspired by the actor’s lifestyle, fitness regimen, and philanthropic initiatives. Johnson will play an integral role in the promotion of Under Armour’s Connected Fitness platforms including the recently debuted Under Armour HealthBox™ and Record™ application. Additionally, the brand will develop product capsules including footwear, apparel and accessories inspired by the films Johnson is currently working on. The first product capsule will feature a Rock-inspired backpack and duffle bag that will launch on UA.com and be available in select Brand Houses in the next few weeks. "
There's also, unsurprisingly, a charitable angle to the deal. "Under Armour will also enroll Johnson to help support and drive awareness around the brand’s philanthropic initiative, UA Freedom, developed to inspire, honor and support members of the United States Military, first responders and public safety officials."
A deal like this is somewhat unusual because Johnson isn't an athlete per say - well a professional one. But the actor and producer is in truly incredible shape and is one of the most inspirational and motivating people on social media.
Also, we want one of those backpacks.
Pics via Instagram