A new campaign from the people behind the Luas has gotten a lot of support on Twitter, as they revealed a pretty unique hashtag.
The campaign is focused on getting people to think twice before they decide to dodge a fare on the tram service, and the fact that it would be embarrassing to be caught and have everyone staring at you on the tram.
With that in mind, they've chosen the hashtag #Scarlet4U, which is a fine example of Hiberno-English, and the people of Twitter are fairly happy about it.
So I'm calling it, @Luas has won twitter #Scarlet4u pic.twitter.com/FgjNPXTcdT
— Killian Maher (@killianmaher) March 11, 2015
The luas hashtag campaign for people to stop avoiding fares is brilliant #Scarlet4u
— dw00dz (@dw00dz) March 11, 2015
The #Scarlet4u Luas campaign is Irish humour at its finest.
— Leanne Woodfull (@LeanneWoodfull) March 11, 2015
Saw the new @Luas ads, brilliant! #SCARLET4U
— Eimear Kearney (@Kearneyvore) March 11, 2015
Brilliant! Only in Dublin and only understood by Dubliners #Scarlet4u pic.twitter.com/U3UjQ3QLnH
— Colm Humphries (@colmhumphries) March 11, 2015
Of course, there are a few people who think that maybe it's not the most appropriate choice they could have made.
the fact that luas is literally using that hashtag #Scarlet4u in their new campaign is hilarious... this country
— chris (@crsoneill) March 11, 2015
Can only assume a transition year student on work experience is responsible for the Luas' new hashtag. #Scarlet4u
— S (@TheShiftyShadow) March 11, 2015
We're not so sure, are the kids even saying scarlet these days? Have they not moved on to some new thing we've never even heard of? Or some emoji of some sort? Honestly, we haven't a clue anymore...
