The adorable bear in the Lidl Christmas ad has had a very eclectic life

Teddy, Teddy Cool

The Christmas ads are here! And they're perfect! Our favourite of the lot so far has got to be the Lidl one which features a very fuzzy little bear who gets himself into a spot of trouble. It's very unpredictable. Epic.

Is it just us or is the Lidl 2022 Christmas ad giving sort of 'A Star Is Born' vibes? It's go everything; intrigue, suspense, highs, lows, an underdog. We love to see it and apparently, so do many of the unofficial Christmas ad critics on Twitter.

People are emotional.

Not me actually crying at the small Christmas tree on the lidl ad, so unnecessarily emotional pic.twitter.com/8uCP9lfusu

— Doire Finn (@FinnDoire) November 7, 2022

the lidl christmas ad is so good this year last year i was praying it would fucking stop but it’s sweet this year

— everybody say Na (@girinyunjin) November 4, 2022

Lidl coming in strong there with the first Christmas Ad, and frankly a bit of a stormer.

— David Thomas Moore (@dtmooreeditor) November 4, 2022

Other people... not so much.

Not impressed with the Lidl and ASDA Christmas ads, one has a creepy security guard spying on a child, the other a famous film character distracting from products. I usually love supermarket Christmas ads as they tempt me to buy food and drink 🍾

— Fiona Shoop (@FiShoop) November 5, 2022

The Lidl Christmas TV ad, which I've seen 286 times today, is turning me off walking into Lidl.

— Wayne Lawrence (@WayneDLawrence1) November 7, 2022

Lidl have made a Christmas ad about Christmas ads. It’s not good. It’s what happens when marketers and the agency lose sight of the customer.

— Rob Sellers (@RobSellers) November 5, 2022

Watch the Lidl Christmas Ad here in full.