It wouldn’t be the first time our minds have been blown by the revelation of how to pronounce a brand name. Consider, for example, when it turned out that sports brand Adidas is actually pronounced A-di-das instead of a-DEE-das.

Now we know how we’re meant to pronounce the name of clothing and accessories company Primark (also commonly known as Penneys).

It’s a debate that has plagued us for years and has found newfound life over the last few days on Twitter:










In response to bring asked about the conundrum on its website, the clothing brand cleared the air and responded: "That's a very good question. We like to use Pr-Eye-Mark."

So there you have it.

How do you pronounce Primark? Will you be changing how you pronounce it after this big reveal? Let us know in the comments.