In case you missed the news the other week, a man who launched a kickstarter campaign to raise $10 so he could make potato salad and try it for the first time ended up raising a whole pile of money.
To be precise, he smashed the goal of ten quid, and ended up with $55,492 (€41,482) which he now plans to donate to charity, but not as you might expect. He's using the money to hold a benefit gig for the hungry and homeless of Ohio, all based around potato salad.
Zack "Danger" Brown has decided to call it PotatoStock 2014, and they've already lined up some local acts and a big-name headline act that's touring nationally but that hasn't been confirmed yet.
There are also a whole pile of sponsors on board to help out, including Hellmann's of course, and the Idaho Potato Commission, while the proceeds from the concession stands will go to a permanent fund at the Columbus Foundation in Ohio so that the money has the greatest impact.
Brown added in an update to the Kickstarter page that "these types of funds gain interest every year and grow over time, so, while our little internet joke will one day be forgotten, the impact will be felt forever".