One always wonders how many people approve these things before they go to print.
Tesco has apologised after they misnamed a fancy dress costume for the new movie Black Panther.
Given the film has been such a major hit and heavily publicised, many took to Twitter to question how such a mistake could have been made.
The costume was described on Tesco's website as being for the film “Dark Panther” and Tweeters were having none of it.
Mind you while some were quick to point out what a ‘fail’ it was, others saw it as a genuine mistake. Still others suggested that it may be a part of a clever marketing ploy, which is certainly one theory:
@Tesco #Tesco please can you explain this to me? Why does this costume say 'dark' #panther there is no dark panther in the kingdom of #Wakanda it is #BLACKpanther why have you done this what is it? Dark what? U dont remix #IronMan 2 #metalman so why this? #EpicFail #fixthis pic.twitter.com/hV8wD5RnLY
— meeee (@missluvalot) February 25, 2018
@Tesco there's a pretty big movie out at the moment called Black Panther, not sure if you've heard of it. The merch you sell is called "Dark Panther". Is this a tesco own brand super hero?
— BrumGirlReviews (@Brumgirlreviews) February 25, 2018
Unbelievable how people are kicking off over Tesco’s #darkpanther mistake. It’s obviously an error...screams of people looking for things to be offended by. Most likely a translation error from an overseas supplier or something..
— Ant Mills (@ant_mills) February 26, 2018
A) It's a genuine mistake/oversight
B) It's due to licensing
C) It's an incredibly clever marketing ploy to get people talking about the costume
— J_Allonby (@Jack_Allonby) February 27, 2018
Just read that @Tesco named a #BlackPanther costume "Dark Panther", lol, who comes up with this? Publicity? Surely someone at the top can't think that they would get away with it! ðŸ˜‚ pic.twitter.com/M9C5wfbQTd
— Karl Holtby (@karl_holtby) February 27, 2018
A Tesco spokesperson said: "This was a mistake and we are extremely sorry for any offence caused."
"We have corrected the description of this product on our website and are reviewing our processes to ensure this doesn’t happen again."