Zombified Dancing On Ice themed PR shoot complete with a dash of trashy high seas and waves of nausea and the violation of a enlarged cardboard cut out of a perfume bottle? Why, it must be a Jordan endorsement moment!

Here she is, captaining her inflatables, while she navigates a synthetic cloud around some flagship store or other. And I must say she's really thrown herself into the not-at-all bizarre nautical theme by mislaying one of her legs in a quest to be a playful pirate.

Look, she's even giving the props a jolly rogering, while quaffing the contents of one of her bottles. Don't try that at home, folks. Paper cuts are a b*st*rd.