One-time presenter Ulrika Johnson (AKA 'Four By Four') opted to bestow the following analogy on GMTV's viewership: "Yes - I've been endowed with a rather large bosom, and when I'd been pregnant and breast feeding, I went up to a 34I cup. I'm down to - I think it's a G cup at the moment I'm wearing. So while all other women are having augmentations, I'm thinking of having what I'm calling 'corrective surgery'... I've breastfed four babies and basically, my breasts look like a couple of ping pong balls in a couple of bin liners." Nice visual for the legion of souls, pouring milk upon their coffee in a bid to ease themselves into the day.

On a another note - 34I??!!? I find the influx of female celebrities banging on about their baps tedious (they're only glands / glorified plastic bags, get over it), but a non-surgically enhanced size 34I bra is truly a thing of wonderment.