Who doesn't love a Snapchat filter, right?! Well, it obviously depends on the filter. For example, when you invite people to 'black up' to help celebrate, in essence, 'National Weed Day' (a big day stateside, with many rallies happening in places such as Colorado, Washington state, and Washington, DC, where possession of Marijuana is legal).

While there were those who appreciated the effort...

... the overwhelming response via twitter was shock, horror and overall disdain... Here is but a small selection. 

Snapchat have since released this statement: "The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements."

Especially on 4/20, it would seem.