So, wee Eric Cowell is destined to resemble a bale of briquettes in the hair department. He won't know himself.

The media mogul welcomed his first child, with girlfriend Lauren Silverman, last week and friend Bruno Tonioli (him off Strictly...) has revealed the youngster has a thick head of black hair like his dad.

The 58-year-old dancing expert thinks the child - who was named after Simon's father - will have such luscious locks that he could even land himself a role in a shampoo advert when he's older.

Bruno said: "That baby will not be follically challenged. It might even get a L'Oreal advert or two. Simon has great hair. In his 20s he had fantastic looks."

I've no idea where or how Simon first met Bruno, but I'd like to imagine it involved the shooting of Elton John's I'm Still Standing video. Keep an eye out for Bruno in (I suppose you could call it) a Leotard. He's also a frisky bell hop.

Bruno - who's been friends with 'The X Factor' judge for 30 years - hopes Simon won't influence his son's future haircuts - you know - make him get his infamous Lego style, which is regularly mocked by his pals including David Walliams and Demi Lovato.

He told The Sun: "It's his haircut - he can't give that haircut to a child!"

Simon took Eric to a business meeting this week and the proud dad has been showing off his newborn to all his friends, family and colleagues.

A source said: "Baby Eric came along two weeks early so Simon still had meetings he was going to attend. As the birth went relatively smoothly, he decided to keep the appointments and asked Lauren to bring him along to him show off."