I know. I'm a broken record at this point. But d'you remember when the MTV Europe Music Awards were actually related to Europe in some way? Like when Ronan Keating hosted? I know, but at least he's European...
Increasingly over the years, the EMA's have just been the regular MTV Music Awards but in a European country. Expensive and pointless. For example, Selena Gomez is hosting this year. In Belfast. Amazing. Or to quote several people in the office this morning: "Isn't that a bit crap? Isn't she, like, 12?"
The press release says "With her infectious charm, striking style and upbeat energy (that comes with being a teenager), actress and platinum recording artist Gomez is guaranteed to help make the 18th annual MTV EMA a must-watch event. The show will broadcast live on MTV on Sunday, November 6th at 9PM CET from Belfast's Odyssey Arena."
Speaking of her new post, Selena said: "I'm so excited to be the host of the '2011 MTV EMA' - it's a dream come true! This is such a huge event that always recognizes the biggest stars in music from across the globe (mainly America), so it's a real honor to be MC at this year's show."
There's been no concrete confirmation as to who will be performing on the night on November 6th, but I seriously doubt it'll be Snow Patrol or Van Morrison. So lets look at the nominees, shall we: "As previously announced, Lady Gaga (American) leads the pack of EMA nominees with six nods, with Katy Perry (American) and Bruno Mars (American) following closely behind with four nominations. Adele (WOOHOO, English, but most American's don't know that), Justin Bieber (Canadian) and Thirty Seconds To Mars (American) are each up for three awards. Other EMA nominees include Foo Fighters (American), Snoop Dogg (American), My Chemical Romance (American), Jennifer Lopez (American), LMFAO (American), Jessie J (English), Beyoncé (American), Coldplay (English), Eminem (American), Arcade Fire (Candaian/American), Red Hot Chili Peppers (American), Far East Movement (American), Kanye West (American), Linkin Park (American), Wiz Khalifa (American) and Kings of Leon (American).
It's very good of MTV to fly over the entire hub of popular music - complete with entourages etc - to little ole Europe for the fans, but it might be cheaper (and more exciting) just fly over a load of European fans to the proper MTV Music Awards in the motherland... Just sayin'.