Big Hollywood stars doing TV ad campaigns is nothing new - especially if you're Robert De Niro.
The acting legend has advertised bagels in the recent past, in an ad for Warburton's that poked fun at 'Goodfellas' - so when news broke last week that he was taking part in an ad campaign for Uber in the UK, it didn't seem like a big stretch.
However, there was a bit of a backlash after it was suggested that De Niro would be reprising his role as Travis Bickle from 'Taxi Driver' - and possibly uttering the immortal phrase 'You talkin' to me?' - not least from the film's writer, Paul Schrader. Schrader wrote on Facebook, sharing a link to the rumour: "Ouch. Why Bob would do this is beyond my reckoning. But I haven't seen it. If I'm lucky I never will."
Now, it has been revealed that although De Niro will star in the Uber ad campaign, it will not be related to 'Taxi Driver'.
His rep categorically told The Hollywood Reporter: "De Niro’s Uber commercial has nothing to do with his Taxi Driver character."
'Taxi Driver', directed by Martin Scorsese and released in 1976, remains one of De Niro's most enduring roles.
The Uber ad, meanwhile, is currently filming in London and you can expect to see it before the end of the year.
De Niro, meanwhile, will next be seen on the big screen in Scorsese's forthcoming 'Killers of the Flower Moon'.