Paleo diets are the latest fitness diet / thing and, as far as we know, bacon plays a big part in it.

So what have sportswear brand Reebok decided to do? Make bacon. Yes, really. Promising that it's free from MSG, nitrates, sweetners and lots of other bad science stuff, Reebok debuted their meat at the Crossfit Games. Which is a thing, apparently.

Someone made the joke already but we're repeating it - brings new meaning to the term "tastes like shoe leather".

via Yahoo! News