Y'know Real Madrid and dragons, that whole connection there.
Real Madrid's marketing machine is in full swing at the moment, and today they released a new kit that their galaxy of superstars will be wearing in the Champions League this year.
The most interesting thing about it is the fact that they brought Japanese designer Yohji Yamamoto onboard, who decided that a dragon was the best symbol for the club, adding it to their shirt, as well as to the boots of a few of the players.
— El Totalero (@El_Totalero) August 26, 2014
The double dragons on the jersey are meant to represent "the greatness, glory and power of the club" as well as "resistance, determination and agility".
La Nueva Equipación de el Real Madrid... El Dragón Me encanto! pic.twitter.com/z3qQ6bomWS
— â–ºKarla Stark â—„ (@Karla_Anza) August 26, 2014
We're not sure exactly how well this initiative is going to sell, but we're presuming they're hoping to shift a good few units given how much they've spent this summer.
Via Bleacher Report