To echo a number of Twitterer'rs'er'ss' sentiments: "who is #RayShah" and "why is #RayShah trending?".... Why, indeed.
Let's explain. When it was sadly announced yesterday that The Sunday Tribune was folding, with the loss of almost 50 jobs,"ex-Big Brother runner-up, now radio presenter, one of Ireland's top Celeb DJ's & member of Fourplay DJ's" Ray Shah tweeted: "Heard that a receiver has been called in for The Sunday Tribune. Let's hope a certain 'journalist' enjoys her time on the dole!! Karma bitch!"
Below is The Sunday Tribune article believed to have instigated the well wishes from one of Ireland's top celeb DJ's. It was posted online back in April 2010.
"Stop everything! Last week 2nite.ie launched. Because we, the brainless zombie public, are generally clueless as to what to do and where to go after work, 2nite.ie is kindly offering to help us. However, if you can look at the website without suffering some sort of fit you'll find out 2nite Entertainment Ltd is "a leading communication and information company specialising in the field of entertainment and spare time". That's right, a specialist in spare time. We wonder what qualifies someone to be an expert in such a field? Watching 1,000 episodes of Come Dine With Me and knowing where every special offer on Cadbury's Fingers is in every Spar at any given time? Then sign us up. Just as well they're currently looking for (unpaid) interns. The launch (we didn't go) was compered by Ray Shah. A little piece of advice for PR companies: any mention of 'Ray Shah' on any launch invite is actually an invitation to turn said invite into an International Bin Airport-bound paper plane."
So what has that taught us? Well, that 2nite.ie has garnered itself some publicity (according to the holding page, they're currently "putting the finishing touches to the website"), that the person who wrote the article is a basically astute individual, and - given the backlash/general bemusement at Ray Shah being relevant on Twitter - that the man most famed for trying to locate somewhere to have a w**k under a duvet in the Big Brother house circa 2003 is finally getting the attention he deserves.
