Oh les French. They always have to be so charming and quirky. This tongue in cheek take on your average underwear commercial is just clever enough to get away with not having to resort to sporty torsos and nudity. Not that there's anything wrong with that (never change Becks), but it's just refreshing to see a take on an underwear ad that doesn't resort to the 'sex sells' idea. Plus it's got just enough of a quirky Eurotrash quality to it without being that Eurotrashy. Although for future reference, maybe they should keep away from the image of hammers hitting your 'eggs' when trying to sell pants to men.