The new TV ad 'Cloud' lives up to previous iconic GUINNESS advertising and goes live exclusively on the GUINNESS UK and Irish Facebook pages from noon today and on Irish TV from 4th October. ‘Cloud’, the first film, directed by award-winning Peter Thwaites from Gorgeous, was shot on location in South Africa in both Johannesburg and along the Durban coastline. It follows the extraordinary journey of a rather unusual cloud, a metaphor to show the amazing things that can happen when we challenge ourselves to make the most of who we are. Are you inspired?