In shocking news today, it was revealed that the Coke can will be utterly redesigned, thus ending the iconic label associated with fizzy goodness for all.

The design is intended to bring all flavours in line and make them appear more similar to one another.

Here they are.

Apparently, the move was prompted by consumer information - or lack thereof. It's been reported that five out of every ten customers were unaware that Coke Zero had no calories or sugar. It says it on the can and it's in the name, but whatever.

As for newcomer Coke Life, that's been given a new look. We haven't tasted it yet, but we hear it's sorta OK.

The redesign will take place across Europe, including here at home, Spain, Germany, Belgium, Holland, Sweden and the UK.

So what do you think? Sound off in the comments!