An ad for Nivea deodorant which was initially posted to its Middle Eastern Facebook page and removed 48 hours later has been accused of racism.
Here is the ad and some reactions to it:
— Scott Bellows (@ScottProfessor) April 4, 2017
Pepsi: We've done it. We've created the most tone-deaf ad of the week. Maybe the year!
Nivea: Hold my beer. pic.twitter.com/jdNfdvqjOg
— Madison M. K. (@4evrmalone) April 5, 2017
When I see offensive content like Nivea/Pepsi my FIRST Q is "How many ppl saw, signed off on this with no issue?" This is the real problem.
— Sakita Holley (@MissSuccess) April 4, 2017
After seeing @niveauk "white is purity" ad, I immediately remembered this:
"RE-CIVILIZE YOURSELF" by Nivea
Nivea, hire some POC ya? pic.twitter.com/7xIczrkcCW
— Marwa Balkar (@MarwaBalkar) April 6, 2017
— Amy Guth (@amyguth) April 6, 2017
The advertisement was being discussed on 4Chan with racist comments on Monday. It was posted on Twitter next to a picture of Pepe the Frog, a cartoon tied to anti-Semitism and racism that has become a mascot for the alt-right, with the caption “Nivea has chosen our side”:
Nivea has chosen our side and the most liked comments are glorious. pic.twitter.com/BJ7pr6feEc
— JuliusSeg ðŸ‡³ðŸ‡± (@JuliusSeg) April 3, 2017
Nivea apologized for the campaign, calling it “inappropriate and offensive.” Here was the statement released by Nivea Canada on Twitter:
— NIVEA Canada (@NIVEACanada) April 6, 2017