We've heard of celebrities making obscene amounts of money from just one tweet about a product but this latest one just takes the biscuit. 

It's being reported that a tweet that Oprah published yesterday morning in which she spoke about her weight loss thanks to Weightwatchers (she's claiming to have lost 26lbs thanks one of their healthy eating programmes) is expected to net her €11.5m. In the video, Oprah talks about her relationship with bread and how the Weightwatchers' approach has helped her comfortably manage her eating habits. 

Now just to clarify, Weightwatchers didn't pay Oprah that amount for the tweet. Oprah owns 6.4 million shares in the company which equates to roughly 6.4 million shares. The positive reaction to the tweet saw the company's US share prices increase by 20 per cent hence the massive earnings from the tweet. 

Oprah came on board with Weightwatchers in October 2015 and since then the company's stock value has risen by 100 per cent. The company was reported to be previously up $2m in debt prior to Oprah's arrival. 

What can we say? She has the midas touch. 

Via The Telegraph