Nivea Germany's latest viral campaign went all out and made unsuspecting member s of the public infamous for an all too short period of time. Although it probably felt like an eternity to them. It's hard to gauge how you'd react in that situation, but I for one would have started disguising myself asap. I've seen 24, I know how it's done.

All that stress and all you get is a lousy can of deodourant? For all that stress you'd want to at least get some cash/therapy sessions out of it.