In an age where watching video is one of the biggest (if not the biggest) uses of the internet, the speed of your connection has never been more important. 

Which is why it's no surprise that one of the companies that benefit most from that fact have devised a very simple and effective way for you to test your internet speed. 

Netflix have launched a tool called Fast.com. There's no technical knowledge needed. Once you arrive at the url, Netflix's servers immediately start calculating what your internet download speed is. 

More technical users might not think much of it and prefer other services such as SpeedTest.net which provides you with the detailed information on both your download and upload speeds but for those that just want to know speed of their internet connection in a simple and concise manner then Fast.com is the place to go. 

While it offers existing Netflix customers the chance to check that their viewing experience can be at its optimum it also of course is an excellent advertising move for the streaming service who have a 'Powered by Netflix' logo at the bottom of the page. 

Also the fact that the domain name is Fast.com is definitely a plus.