Mo Farah may not have had the fairytale end to his track career that he - or indeed, any of the hilariously devastated BBC sports commentators - expected on Saturday night, but it seems that he's already looking to put that part of his career behind him.
Farah came second in the 5,000 metre final at the World Athletics Championships in London, a race that he was expected to win - but now the 34-year-old, who was given a knighthood earlier this year, says that going forward he wants to be known by his full name, Mohamed.
Farah will continue to run but will focus on road racing after savaging the media with comments that accused it of trying to 'destroy' his career.
"My road name is Mohamed," he said. "I just feel like Mo is done. I need to forget about what I’ve achieved and what I’ve done.”
Dunno about you, but 'Mohamedbot' doesn't quite have the same ring to it.
Twitter had things to say, of course...
People accusing Mohamed Farah of using drugs simply can't comprehend that the best ever British athlete is black and on top of that muslim.
— Sairah ðŸŒ± (@FlickOfTheReus) August 14, 2017
Mohamed Farah says he no longer wants to be called 'Mo'.
Yep, Good for him. No more lazy name shortening.
Yours sincerely Maurice
— Maurice Mcleod (@mowords) August 13, 2017
Will Mohamed Farah be as popular as Mo Farah? Asking for a friend.#athletics
— Julian Daniel (@anunknowncomic) August 14, 2017
Hi! My name is -- what?
My name is -- who?
My name is Mohamed Farah
(with apologies to Eminem)
— ELLIS CASHMORE (@elliscashmore) August 14, 2017
OMG! It's the old Windscale/Sellafield rebranding stunt!
Goodbye Mo Farah and his clouds of suspicion, hello Mohamed Farah, totes cleans.
— Feargal McKay (@fmk_RoI) August 14, 2017
— Qasim 'Cas' Majid (@cas_majid) August 14, 2017
Can't believe the amount of stick Mo Farah is getting for wanting to use his full name
— Megan (@Meganwynn26) August 14, 2017
‘Mohammed Farah’ addressed as called ‘Mo Farah’ (Mo is from Mohammed) now want to be called Mohammed & idiots think it’s a change of name?!ðŸ˜‚
— C'est Moi èŠ±è“®èŽ«ä¼Š (@iDeribs) August 14, 2017
"My road name is Mohammed" - Sir Mo Farah. A true G.
— HasItComeToThis.mp3 (@JordLPM) August 14, 2017