This weekend, actor Michael B. Jordan took to the streets of Los Angeles to demand for more diversity in Hollywood.
Michael B. Jordan, renowned for his roles in 'Creed', its sequel and 'Black Panther', attended a protest in Century City, L.A., to speak against police brutality and the lack of Black creators and Black content in the movie industry.
The protest took place on Saturday. Thousands have taken to the streets in demonstrations across the USA in the wake of George Floyd's death.
Jordan said: "I want us to invest in Black staff.
"I’m proud to have an inclusion rider and all that good stuff, and I use my power to demand diversity, but it’s time the studios and agencies and all these buildings we stand in front of to do the same."
He continued: "You committed to a 50/50 gender parity in 2020. Where is the challenge to commit to Black hiring? Black content led by Black executives, Black consultants. Are you policing our storytelling as well?
"Let us bring our darkness to the light. Black culture: the sneakers, sports, comedic culture that you guys love so much. We’ve dealt with discrimination at every turn. Can you help fund Black brands, companies, cultural leaders, Black organisations?"
Michael B. Jordan urged the protesters he was surrounded by to go out and vote as well.
— BET (@BET) June 7, 2020
Jordan also spoke about his movie roles in the past and how they reflect the times, including his breakthrough performance in biopic 'Fruitvale Station', which saw him depict how Oscar Grant died as a result of police brutality in 2008.
— Ashlee With 2 E’s 🎙 (@ashleeonair) June 7, 2020