Mel B posted a very stern message to Tesco on her Instagram account yesterday calling for the CEO to get in touch with her. It was regarding her image on an ad for the new Tesco Clubcard Plus.
It features a photo of Mel B performing in the Spice Girls at the Brit Awards in 1997. There's a speech bubble beside her saying, "Stop right now. You get 10% off two big shops a month for £7.99."
Mel B has now clarified however that she had no issue with Tesco using her image, and that it was all "a miscommunication".
She wrote: "There was never any issue about me being unhappy with my image being used and there was never any issue about Tesco being given permission to use the image.
"I did this campaign for Women's Aid to raise awareness and to raise funds.
"There was a miscommunication between some of the parties dealing with it but luckily Tesco has been amazing.
"Women's Aid sadly lost funding a few weeks ago which was why I decided to do this campaign.
"I'm really pleased that Tesco understands how important Women's Aid is to me, and has agreed to match my fee in donation to the charity."
She concluded: "This money is a game-changer for them. It will keep their live chat line running for the next six months and all over Christmas. This service literally saves lives. One in four women are affected by domestic violence. I am never going to stop trying to help. Thank you Tesco."
Apparently Mel B expected the charity to feature more prominently in the ad.
Why she wouldn't take this up with the CEO directly rather than an Instagram post is a little weird. Unless, as we said yesterday, it was a publicity stunt.
If so, then it worked, but at least it's for a great cause.
