AKA "Marky Mark's Got a Bit of an Ego, Shocker". Before we get to the quote itself, you won't be surprised to learn he's since seen the error of his ways and apologised for the comment in question.

You ready? OK, in an interview with Men's Journal, he said: "If I was on that plane with my kids, it wouldn't have went down like it did. There would have been a lot of blood in that first-class cabin and then me saying, 'OK, we're going to land somewhere safely, don't worry.'"

Before you start thinking (like I did) "Marky Mark; tough enough to bring down terrorists, not quite tough enough to endure Economy Class", I'm presuming he was making reference to the flight attendant who initially got stabbed in Business Class on Flight 11.

And now to Wahlberg's apology, which he felt compelled to dole out after TMZ got this feedback from Deena Burnett-Bailey (her husband Thomas Burnett phoned her from that very flight saying, "I know we're going to die. There's three of us who are going to do something about it): "Does Mark Wahlberg have a pilot's license? Then I think hindsight is 20/20 and it's insignificant to say what you would have done if you weren't there. .. The plan for Flight 93 was foiled by heroes. For him to speculate that his presence on board could have stopped everything is silly and disrespectful. Sounds like someone is grandstanding."

Over to you, Marky: "To speculate about such a situation is ridiculous to begin with. I deeply apologise to the families of the victims that my answer came off as insensitive, it was certainly not my intention."

What was your intention exactly?