The following comes from the New York Post: "Madonna is 'loving' the attention she's getting from the Alex Rodriguez scandal, friends said - and as of Sunday, she was planning on ramping up the rumors by cheering on her close friend during today's All-Star game at Yankee Stadium. 'She, (manager) Guy Oseary and some friends have tickets and are planning on going,' said a spy. 'She doesn't care about the press it will get - she loves it. It just gets her more publicity for her upcoming Sticky and Sweet tour'." She might have her kids primed regarding the PR tangents which are part and parcel of "mommy's line of work", but what of A-Rod's family? Unless his wife, Cynthia, has also been paid off to maintain the ruse... in which case Guy, Madonna, A-Rod and the missus should think about engaging in some Mongolian clustering activity, have Guy Oseary tape it, and flog it on the net. That'd generate so much more media interest/cash than any of this tiresome "covertness", which is fooling no one. LEAST of all TMZ... they're as sharp as tacks.