None can match Lidl when it comes to genius tweets. First there was that infamous response to the looting incident early in the year. After that there was a related dig at their competitors. Plus there have been totally random videos in between. In any case, they can't be beat.

Moreover you have to celebrate their ability at typically sneaking in an advert in some capacity.

Recently, the Garda Siochana tweeted this update:


The supermarket chain was quick to respond:


After that, other tweeters joined in on the fun: