Whether you love or hate the Kardashians, one thing you can't deny is that they are absolute masters of the art of self-publicity.

Whether that's something to be admired or not is a different matter - but Kourtney Kardashian is the latest member of the family to spark rumours of a pregnancy, following the (unconfirmed) news that her sisters Kylie and Khloe are expecting, with a surrogate for Kim also in the gang.

It all started when she blurted out 'I'm pregnant!' toGrazia magazine - who ran with a seriously clickbait-y headline - before pausing and saying that she was joking. Her boyfriend also seemed to make allusions to a pregnancy on Instagram.

Now, she's taken to Twitter to clarify the comments, saying that they were taken 'completely out of context' - but why joke about such a thing?

Is she pregnant or not? (Dunno.) Do we really care? (No.) But will we watch the show to find out? (Probably.)