In one of the most 2018 things to happen yet, Kleenex has decided to rename their 'Mansize' tissues. No, it's not to woman size, in fact it's not even gender specific at all, they will now simply be called Kleenex 'Extra Large'.

The company are changing the name after 60 years following customer complaints that it was sexist.

Kleenex then replied to Lisa and others with the announcement:

Some have ridiculed the move however:

Sam Smethers, the chief executive of feminist group The Fawcett Society, explained to Sky News why the move matters: "Kleenex's re-branding matters because throughout marketing and advertising, we use lazy gender stereotypes to sell products and convey messages which reinforce those stereotypes.

"For example, strength for men and weakness for women or we find women's bodies used and objectified.

"I use 'man-sized' tissues all the time - it just means I have a bad cold!"

While a spokesman for Kimberly-Clark told The Telegraph: "Kleenex Mansize tissues have been on shelves for the past 60 years.

"Over that time, the brand has always been characterised by a much larger tissue size, which is both soft and strong.

"Despite that, our consumer service is registering consistent increase of complaints on gender concern related to Mansize sub-brand.

"Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality."

While it's hardly worth getting worked up about, it is worth remembering the advertising campaign 'Mansize' kicked off with.

Look at him there, using that big complicated tape machine while she can only look on in sheer wonder.

However, as this tweeter points out: