No one could have foreseen Guinness as the next big Hollywood craze, but it might yet happen if Kim Kardashian has anything to do with it.

The TV star and her family are on holiday on this side of the pond, and spent St. Patrick's Day in London - where she posted pictures of herself on a 'pub crawl', with pints of Guinness and shots of Baby Guinness her drink of choice.

Whether she downed her pint of the black stuff, meanwhile, is up for debate - but it certainly would have done the company's stocks no harm as she shared her 'pub hopping on St. Paddy's Day' stories to her 349 million followers on Instagram.

Then again, you never know - she may well have got the taste for a pint o' plain when she was in Ireland on her honeymoon with Kanye West a few years back.

Sláinte, Kim!