Often the voice of the UK people, the comedian has his sights set on someone he considers to be "a gay icon" (no, not Kim Woodburn).
Joe Lycett has issued an ultimatum to David Beckham, which should make for an interesting week of deliberation for the football star.
In case you weren't aware, the former Manchester United footballer (and general shining light of the UK) has signed a controversial deal with FIFA and this year's World Cup host nation of Qatar that will see the sports star reportedly earn himself somewhere between £10 - £150 million.
The World Cup being hosted in Qatar has been controversial in itself, due to the lack of LGBTQ+ rights in the middle-eastern country. Qatari law deems homosexuality between men illegal, and gay Muslims can even be sentenced to death. Reports this year indicated that LGBTQ+ attendees at this year's World Cup would not face discrimination as long as they respected the nation's culture, but many football fans have said they will boycott this year due to poor human rights in the country.
In response to Beckham reportedly bagging a multi-million deal with the controversial host nation, Lycett has let rip on the star and has given him quite a huge ultimatum to fulfil before the end of the week.
Joe Lycett has asked David Beckham to squash his deal with the World Cup so that he can continue to be one of the nation's "gay icons". If Beckham does so, then Lycett will donate £10,000 of his own money to charities "that support queer people in football".
If he doesn't rescind his involvement, however, Lycett will not only shred the money but will also shred Beckham's "gay icon" status. Beckham, we hope you're listening.
You can watch Joe Lycett's video aimed at Beckham here, via a website he has set up entitled "Benders Like Beckham".
Lycett has often stood up for the little people out there - and he's even got his own successful Channel 4 show 'Joe Lycett's Got Your Back'. The comedian and presenter famously changed his name to "Hugo Boss" in 2020 to raise awareness of the German company's tyranny on small businesses with the word "Boss" in their company's name.
Pop star Dua Lipa was reportedly linked to the World Cup in Qatar over the weekend, but she has since released a statement on her Instagram story to say that she will not be performing during the opening ceremony, as previously rumoured. She took the time to highlight the poor human rights issues in the country in her response. BTS star Jung Kook is confirmed to join the opening ceremony - with Shakira and Black Eyed Peas rumoured to be headlining.